How to empower Malingas attractions
The contact with Nature and a millenial history are their best
assets, but it's necessary to run the extra mile for making them
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By César Correa Castillo
for a couple of hours, a couple of days... or why not a couple of
weeks. There are many things to walk around and see in Malingas, Peru.
On the photo: Guaraguaos Bajo [pronounce "Warawaos Baho"] Village.
Photo from FACTORTIERRA.NET Archive.
Peru - After finishing my studies of Touristic and Hotel Management at
César Vallejo University in Piura, I felt attracted by the work that
FACTORTIERRA.NET had done in Malingas Community in 2009,
especially due to the international impact it got.
Because of that investigation, that crew deserved the 2011 Environmental Citizenship National Award, the first one ever gotten by any initiative in Piura
Region. Even in 2013, this was the location used by History Latin
America network to reenact a story that the website published in
2008 and what was seen by 40 million homes across the continent four
Upon that basis,
I went to Malingas in 2014 and started my grade research. My two
investigation methods were the direct observation and the application
of polls on locals as wel as the potential users. Additionally,
FACTORTIERRA.NET allowed me accessing to its archive and the technical
assistance from its crew.
Community is located in the southeastern portion of Tambogrande
District, bordering to Ayabaca and Morropón Provinces at the same
time. Malingas Village, what may be called its capital, is just
11 km or 6,8 miles and 10 minutes away Tambogrande City in normal conditions, going up the road to Chulucanas, one hour away Piura and Sullana Cities as well, the two most populated in the region.
I sustained and approved my thesis this July, calling it Touristic Resources of Malingas Community, Tambogrande District, Piura Province, For Developing Rural Tourism - 2014. I will share on this article its key sightings.
The most of people think that the best of Malingas are its landscapes, like this taken in Pueblo Libre Village.
Photo by FACTORTIERRA.NET Archive.
Landscape And Archeology - enthusiasm, Skepticism, Sustainability
Community locals do know there are touristic resources in their
zone, getting the major percentage the natural landscapes , traditions
and habits (36%), followed by petroglyphs and traces of the Inca
Trail (17% and 11% respectively).
resources in-inventory favor the practice of rural tourism, so they
must be kept in a sustainable manner and implemented correctly for the
eventual arrival of tourists.
identification of locals with the existent resources in the zone
is solid, what may ease ytheir keeping, and it is through this identity
that it can get actions like the right implementation of
those resources with basic services as water, electricity,
based upon the results of the poll I applied, the suport that any
touristic entreprenurship could have in Malingas Community would be
controlling because of almost a half of of the population (49%)
is interested in participating. The lead motivation for the locals is
the cultural interchange with foreigners.
They also see
the tourism as an economic opportunity because 35% of the
population wish to offer touristic services, mainly guidance and
In the other
hand, skepticism among the respondents is also evident. Although the
people would work into a touristic initiative, they would do disjoint
when the ideal should be they associate and strengthen through value
chains. If any entrepreneurship were launched but without the right
integration, distrust could damage it, losing sustainability.
potential touristic response of Malingas Community is high: 70%
of tourists arriving into Tambogrande City wish to know Malingas. It's
an encouraging percentage.
to remark that Malingas has to be implemented in a right
way for that potential demand can hold longer. The resources atractive
for tourists coincide to the ones mentioned by the locals, being also
the natural landscapes and traditions & habits the most desired,
followed by the petroglyphs & traces of the Inca Trail.
trick for Malingas will be implementing the spaces to practice outdoor
activities not alterating the environment. On the photo: San Francisco
Creek going down near Guaraguaos Bajo Village.
Photo by FACTORTIERRA.NET Archive.
Identitty, Infrastructure, Training And Associativity
this potential will require to set up some things in order, despite
it's not possible to forecast the success of any initiative.
natural and cultural touristic resources in-inventory on this work must
be kept in a sustainable manner because they are exposed to threats, as
cases were already registered.
I suggest the
local government (understanding the district's or the community's or
both) stakes, like touristic training programmes which get the
people to be conscious for keeping the resources they hold,
reaching that way to make solid the identification among the
tourists. It is also recommended to implement touristic
infrastructures those can satisfy the needs and
expectations of tourists arriving into the zone.
developing a training program addressed to Malingas population
for they learn, assume, and decide what way they can join
an eventual touristic entrepreneurship, stressing out those insights:
the natural and cultural reality of the area, the discovery of
the own potentials as a provider of touristic services, and the need to
associate in value chains.
insights, incorporating strategies of marketing and business culture
for the people can act with strategic perspective so they turn
the tourism into another important economic activity in their
lately, before the potential arriving of tourists into Malingas
Community, the local government must stake the population to join
productive chains, improving the access to touristic resources, marking
clearly the touristic zones, improving the basic services like water,
sewerage, and electricity.
to add that in field tests that FACTORTIERRA.NET has made with real
visitors (Canada, Lima and Piura) in 2009-2011, the acceptance has been
very good, so if we unite these experiences to those sightings
and recommendations I share, I do believe it could be much better.
In the end, I
thank everyone who helped and collaborated to me for finishing this
work, to Malingas people I'd like to say I hope to enjoy
their hospitality very soon, and you who read this I'd like to notify
that if you need I enlarge some concepts or ideas I shared here,
just contact me by clicking on this link.
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